Levi ‘s are making a comeback, and have signed
Grammy award winning singer, Alicia Keys to
help them blast into the market with their new
designs. Speaking on her ‘Jeans Motto’ and the
new role as ambassador she said – “My personal
jeans slogan is, ‘if it ain’t tight, it ain’t right’ ”
“It’s my motto .”
Speaking on the new designs, she said – “It’s so
much better because the stretch is really
comfortable. You don’t have to lie on the bed to
get them up. You know, I’m a very shapely
woman, and often a lot of fashion does not seem
to celebrate a shapely woman. But that courtesy
should be present in everything we wear.“
In the campaign she is seen rocking the 501s and
high-waist skinny jean styles; and will also
appear in TV ads made for television and movie
theatres featuring a song titled ‘28,000’ from her
coming album.
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